Prepared for Gianna Thomson

We researched Thomson Wealth. Here's what we found, and what we built to help you grow:

Established authority
You bring over 20 years of experience across superannuation, investing and financial advice to complex family wealth decisions
Your edge
You coordinate long-term Family CFO advice with a client’s accountant, lawyer and other professionals, so the wider financial picture can be reviewed together
Paid acquisition ready
We saw you didn't have an active paid Meta ad campaign, so we built the ads and backend you need to start acquiring new business through paid media.
Gianna Thomson Landing page preview for Thomson Wealth First finished Thomson Wealth image ad Second finished Thomson Wealth image ad Deliverables below
Walkthrough

Your custom-made deliverables.

Every piece is finished, written in your voice, and yours to keep regardless of whether we work together.

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Thomson Wealth
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"Hoping" your savings will fund your retirement?
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Thomson Wealth
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Which retirement are you heading toward?
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Which retirement are you heading toward?
Same working life. Two very different retirements.
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01Angle
02Primary text
03Headline
04Description
05Who it speaks to
Video Ad Scripts 5 angles
Angle 1: Retirement decisions together

You've built super, investments and perhaps a home or business over many years. So why can retirement still feel hard to judge?

The useful question is how those accounts would support your life when work becomes optional.

Thomson Wealth helps families look across retirement, superannuation and wider wealth, then work out what needs attention first.

If you want to talk through your retirement plans with a financial adviser, click the link.

Angle 2: Coordinate family advice

Your accountant handles tax, while your lawyer handles legal documents and your adviser may handle investments.

Who's joining the dots when a decision in one area affects the rest of your family finances?

Thomson Wealth provides long-term Family CFO advice for people with connected wealth, retirement and family decisions. We can work alongside the professionals you already trust.

If you want a clearer view of the whole picture, click the link.

Angle 3: Shared financial clarity

Partner A: Do you know what we'd actually live on if I stopped working next year?

Partner B: I know where the money is. I don't know how it's all meant to work together.

Partner A: I thought we had a plan, not just a list of accounts.

Partner B: I know. We need to see how they work together.

Narrator: When retirement gets closer, separate accounts and separate advisers can leave families carrying the job of connecting the decisions.

Narrator: Thomson Wealth helps families consider superannuation, investments and retirement plans together. Click the link to book a call.

Angle 4: Business and retirement

If your business is part of your family wealth, a future sale or step back from work can affect more than the business.

It can change your retirement timing, the income you need from other assets and the plans you have for family.

Thomson Wealth works with business owners on the financial decisions around the next stage, alongside their accountant, lawyer and other professionals where needed.

Before the next business decision affects the rest of your plan, click the link.

Angle 5: Ongoing family advice

Some financial questions don't disappear after one meeting. Retirement plans and family circumstances change, so a trust, property, superannuation arrangement or investment decision may need to be revisited as life moves on.

Thomson Wealth's Family CFO Service is for people who want ongoing financial advice around the decisions that affect the wider family picture.

If that's the kind of support you're looking for, click the link.

Long-Form Explainer Video Script 1 complete script

If your family has built meaningful wealth, the hardest financial decisions are rarely isolated ones.

A retirement date can affect how you use super. A business decision can change what you need from personal investments. A property, trust or insurance decision may have consequences for the people you want to look after.

You may already have good people around you: an accountant who knows your tax affairs and a lawyer who knows your estate plans. When several decisions overlap, somebody still needs to understand what the whole picture is meant to support.

That's the work Thomson Wealth does through its Family Chief Financial Officer Service.

Thomson Wealth is a Canberra financial advice firm led by Gianna Thomson, a Certified Financial Planner with over 20 years of experience across superannuation, investing and financial advice. Gianna works with high-income professionals, senior public servants, business owners, families with private wealth and self-funded retirees who want clear, long-term direction rather than a one-off product decision.

The starting point is your Life Plan: what you want your money to make possible, the choices ahead and the people who may be affected by them. From there, the advice can consider the relevant parts of your financial life, including superannuation, retirement, investments, property, trusts, insurance and estate or succession planning.

The service helps put decisions in a sensible order, so you can understand the trade-offs before you commit.

For some families, the question is whether work has become optional; for others, it's how to manage a defined-benefit entitlement, a business transition, an SMSF, inherited wealth or the responsibility of supporting adult children. The right answer depends on your circumstances, and no adviser can promise an investment outcome. But a clear process can help you see what needs attention now, what can wait and which professionals should be involved.

Thomson Wealth can work alongside your accountant, lawyer and other advisers where useful. You keep the relationships you value, while the wider financial picture is reviewed together.

That coordination can be especially helpful when a decision has more than one consequence. You may be considering whether to keep a property, change an investment, draw on superannuation or make an arrangement for children. Each decision deserves its own advice, but it also needs to sit alongside the life you want to protect.

The Life Plan gives the work a reference point. Rather than beginning with a product, the discussion begins with your priorities: how you want to spend your time, what financial independence looks like for your family and which commitments you want to be prepared for. Advice can then be considered against those priorities as your circumstances develop.

It can also be useful to make the assumptions visible. Retirement plans involve estimates about spending, timing, assets and family choices. Those assumptions may change. A useful advice relationship gives you somewhere to return when they do, so you can review the next decision with the same wider picture in mind.

You may not need every answer before you begin. A good first step can be identifying the decision that has been taking up the most attention, then setting out what information would help you make it with more confidence. That can turn a broad concern into a practical agenda for the work ahead.

With the Family Chief Financial Officer Service, you remain involved in the choices affecting your family. Your adviser understands the plan, explains the options clearly and helps coordinate the relevant conversations with the professionals around you.

If you're looking for a quick tip on a single investment, this may not be the right service. The Family Chief Financial Officer Service is for people who want ongoing advice around several connected decisions and value having a clear view of the plan as life changes.

You can start with a complimentary 15-minute phone call. It's a practical chance to explain the decision in front of you and ask whether Thomson Wealth may be a suitable fit. If more detailed work is appropriate, the firm publishes a $395 fee for a 90-minute discovery meeting, where your situation and priorities can be explored more fully.

You don't need to bring a perfect spreadsheet or every statement to the first call. Start with the question that has been difficult to answer on your own. It might be about retirement income, superannuation, an investment, your business, your family or the advisers already involved.

If you want your financial decisions considered as one family picture, book a call with Thomson Wealth below.

Confirmation Page Video Scripts 4 scripts
Video 1: Welcome

Thank you for arranging a call with Thomson Wealth.

You may have booked because a financial decision has been sitting with you for a while. It may concern retirement, superannuation, an investment, your business or a family decision that affects your plans.

The call is a chance to explain what you're trying to decide. We'll ask enough questions to understand the wider picture and discuss whether Thomson Wealth may be a suitable fit.

You don't need to prepare every document or solve the question before the call. Bring the decision that feels least clear, along with a note of any professionals already helping you.

The videos below cover a few topics that may be useful before the call. Watch the ones that match your situation, then bring your questions with you.

Video 2: Working with your existing advisers

You may already have an accountant, lawyer, broker or other professional you value.

That doesn't prevent Thomson Wealth from helping. Where appropriate, the Family CFO Service can work alongside those relationships so the decisions affecting retirement and family wealth can be considered together.

Bring a simple note of who helps with what. It gives us a useful starting point for the call.

Video 3: What the discovery meeting covers

The complimentary 15-minute phone call helps us understand the question you want to discuss and whether Thomson Wealth may be a suitable fit.

If a more detailed discussion is appropriate, Thomson Wealth publishes a $395 fee for a 90-minute discovery meeting. That meeting provides more time to explore your situation, priorities and the decisions ahead.

Use the call to ask what information would be useful and how the process may apply to your circumstances.

Video 4: What happens after the call

After the call, you should have a clearer sense of whether Thomson Wealth may be able to help and what the next step could involve.

If a further meeting makes sense, we'll explain the purpose of that meeting and the information that may be useful to bring. There's no need to decide anything during the first call.

The aim is to make the next decision clearer, not rush you into one.

Pre-Appointment Email Sequence 5 emails
Email 1: Your call is booked

A simple way to prepare for your call
Preview: Start with the decision you want help with.

Thank you for arranging a call with Thomson Wealth.

Before the call, write down the financial decision you most want to discuss. It may be retirement, superannuation, an investment, a business change or a family decision that affects your plans.

You don't need to prepare a formal brief. A few notes in your own words are enough to give the adviser a useful place to start.

Kind regards,
Thomson Wealth

Email 2: Put the moving parts in one place

What belongs in your wider financial picture?
Preview: A one-page list can make the unanswered questions easier to spot.

Write down the parts of your financial life that could affect the next stage: superannuation, investments, property, your business and family arrangements where relevant.

Then circle the decision that has been hardest to make. The call can begin there and work out what other parts of the picture may be affected.

Bring the page with you if it helps. It doesn't need to be complete.

Kind regards,
Thomson Wealth

Email 3: If you already have professional help

Bring the advisers you already rely on to mind
Preview: Existing relationships can still be part of the plan.

You may already work with an accountant, lawyer, broker or other professional.

Make a short note of who helps with what. That gives us a clearer view of the support already around you and the decisions that may sit between those relationships.

Thomson Wealth can work alongside the professionals you already trust where that's appropriate.

Kind regards,
Thomson Wealth

Email 4: Questions about fees and scope

Ask about the work before you decide
Preview: It's reasonable to want clarity on scope, fees and next steps.

Use the call to ask what a suitable engagement could involve, what information may be needed and how fees are explained.

Thomson Wealth publishes a $395 fee for a 90-minute discovery meeting when a more detailed discussion is appropriate. The complimentary 15-minute phone call is simply a chance to discuss your situation and whether the firm may be a fit.

Write down any questions you want answered before making a decision.

Kind regards,
Thomson Wealth

Email 5: The unresolved question

Bring the question you've been putting off
Preview: You don't have to solve it before the call.

The best place to start is often the question you haven't been able to answer by looking at one account, one document or one adviser at a time.

Bring that question to the call. The adviser can help you work out what needs more attention and what can wait.

Kind regards,
Thomson Wealth

Broadcast Emails 4 emails
Email 1: Subject: What do you want your wealth to support?

Preview: Start with the life behind the financial decisions.

Before reviewing another investment or statement, write down what you want your wealth to support.

It may be a retirement with more choice, a gradual step back from work, the ability to help family or simply less uncertainty about the future.

That sentence gives the technical decisions a purpose. It helps you ask whether your super, investments, property and other arrangements are working towards the same outcome.

If the sentence feels vague, make it more specific. The clearer the life you're planning for, the easier it becomes to see which financial questions deserve attention.

Kind regards,
Thomson Wealth

Email 2: Subject: Could both of you explain the family plan?

Preview: Shared understanding is as useful as knowing where the accounts are.

In many households, one person holds most of the financial detail.

Try a simple exercise. Each of you explain how the family's assets are meant to support the years ahead. Cover where income may come from, what still needs a decision and where the important documents are kept.

Anything that's difficult to explain is worth writing down or discussing. Both people should be able to see the plan and know where to get help when circumstances change.

Kind regards,
Thomson Wealth

Email 3: Subject: Your business may be part of the retirement plan

Preview: A future change in the business can affect more than the business.

For many owners, the business represents years of work and a large share of family wealth.

That can make retirement difficult to separate from questions about succession, a sale or a change in your day-to-day role. Personal investments, superannuation and family plans may all need to carry a different weight after that change.

You don't need to have chosen a date to start thinking about the connection. Write down what the business provides today and what you would need your wider wealth to provide later. The gap between those two notes can reveal useful questions.

Kind regards,
Thomson Wealth

Email 4: Subject: Who sees the whole financial picture?

Preview: Good professional help can still sit in separate places.

An accountant may know your tax position. A lawyer may know your estate plans. A broker or investment platform may handle a different part of your finances.

Each relationship can be useful. The question is whether anyone is looking across the decisions that affect your retirement and family wealth together.

List the decisions each person or provider currently helps with. Look for the questions that sit between them, such as how a business change affects retirement income or how a family commitment changes the flexibility you want to retain.

Kind regards,
Thomson Wealth

How the pieces fit together.

Every asset above plugs into one place in this flow. Once it's running, the only thing you see is qualified bookings on your calendar.

Paid Ads

Video + image Meta ads

Landing Page

VSL explainer to sell the offer

Application Form

Filters unqualified prospects

Qualified

Meets criteria

Book Appointment

Automated scheduling

Paid Client

Closed on the call

Not Qualified

Doesn't meet criteria

Rejected

Redirected away

Email Nurture

Ongoing email sequence

Done for you (as much as we can).

We handle every piece of the build, deployment, and the first 30 days of campaign management. You film, we run.

Done by us24 items

  • Full VSL Funnel build and implementation
  • Current market and positioning analysis
  • Messaging and ad angle research
  • Audience targeting strategy and research
  • Video Sales Letter written in your brand voice
  • 20+ scripted social media video ads across multiple angles based on current market behaviour
  • Hook and headline variations for every ad
  • Static image ad creative pack
  • Pre-appointment email sequence
  • General email marketing sequence
  • Booking confirmation page video scripts
  • Production notes for filming all scripted content
  • All content editing
  • Landing page and confirmation page design, deployment and hosting
  • Lead qualifier form
  • Software integration and automation
  • Email campaign setup
  • Meta Pixel setup and conversion tracking
  • Meta ads campaign setup
  • Retargeting ad campaign for warm traffic
  • Ongoing campaign management
  • Ongoing creative testing and ad refresh
  • 24/7 direct messaging access
  • Full in-depth funnel performance reporting

Needed from you2 items

  • Film scripted video content
  • Guest access to software

Questions

If yours isn't here, it's the first thing we'll cover on the call.

So you just used ChatGPT?
ChatGPT isn't in our stack. We've built proprietary AI workflows that allow us to research your market, analyse your competitors, and produce finished deliverables with a level of speed, relevance, and accuracy that would normally take a full agency weeks. That's our competitive edge. Every piece of content you see on this page was built from original research into your brand, your audience, and what's actually working in your market right now.
What's a VSL funnel?
A VSL is a video sales letter. It's a long-form explainer video designed to call out a real pain point in your market, position you as the expert in your field, and lay out why your offer is the obvious solution. The funnel is the system built around that video. It runs on autopilot: ads bring in viewers, the VSL sells them, a qualifier filters out anyone who isn't a fit, and email sequences follow up with everyone else. The goal is to ethically serve as many new clients as possible without you manually chasing every lead.
Can't I just use these deliverables on my own?
Absolutely. Everything on this page is real, finished work you can take and start using in your business this week. Scripts, emails, ad copy, funnel strategy, it's all yours regardless of whether we work together. What we've found is that most business owners start strong but get buried in the technical side: setting up automations, configuring ad campaigns, building landing pages, connecting tracking. It adds up fast. That's why we offer a complete done-for-you service. We handle every piece of the implementation so nothing stalls and the system actually launches.
What exactly do you do?
We put more clients through your door. The marketing systems on this page are well-established, proven to work for service-based businesses, and used religiously by the biggest players in every industry. Every piece is already built for you. We implement the full system, launch it, and make data-driven adjustments along the way to keep performance improving.
What do I get out of it?
Qualified booked appointments through this funnel - and you only pay per qualified booked appointment. These are warm prospects who have already watched your VSL, understand your offer, and chosen to book. You're closing warm leads, not pitching cold ones. Once the system is producing, it scales: the same funnel can deliver 5x the volume with incremental budget increases. You only pay for the qualified booked appointments we produce.
How will this work for me?
These systems work because they follow the same structure that the highest-performing service businesses in the world use to acquire clients through paid media. The difference is that every piece has been customised around your specific brand, your positioning, and the gaps we found in your market. None of it's generic. We launch, monitor campaign results, and optimise from the lead and booking data.
How do I film scripted content?
We give you the revised scripts with production notes and you film them however works best for you. Showing your face is preferred but not a requirement. You can film on your phone, read from a teleprompter if you have one, or record line by line. We handle all the editing. The scripts provided on this page can be knocked out in a single afternoon.
I've tried ads and they didn't work.
That usually means the ads were running without a system behind them. Our ad strategy starts by using AI to analyse which ads are generating the most revenue in your industry right now. From there, we build many variations that run simultaneously. Not every ad will be a winner. It's a game of maths and probability, and by running enough variations, the winners surface fast. The other piece is that the ads are only the top of the funnel. Every viewer who clicks gets sent to a page built to nurture them through the rest of the system: the VSL sells, a form qualifies, and email follows up. The ads work because everything behind them is designed to convert.